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China Basketball Association (Beijing) Sports Co., Ltd. is a large-scale event management company registered in October 2016. It has obtained long-term authorization from the Chinese Basketball Association to independently conduct competition and commercial operations for the Chinese Men's Basketball Professional League (CBA).

The CBA stands as China's premier professional men's basketball league. After over two decades of development, it has evolved into a nationally leading sports brand with international influence. It serves as both an incubator for Chinese basketball talent and a resonant space for national sentiment—as fans often say: “Every sound of the ball swishing through the net connects hearts and emotions.”

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As the primary entity driving CBA league reforms and a vital operational platform for Chinese professional basketball, China Basketball Association (Beijing) Sports Co., Ltd. is committed to comprehensively developing the league, enhancing its value, expanding public participation, and advancing industry upgrades. The company strives to build a more influential, accessible, and international Chinese basketball brand.